Marketing Dentistry 2015: Knowing Your Patient
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If you only knew what your patients were thinking….. But, of course, you can. ProSynergy’s Sandy Roth suggests that knowing what is going on in your patient’s mind may be one of the most important advantages you can have as a practitioner – essentially closing the gap between what patients want and what you have to offer. This skill is learnable and essential to a progressive practice.
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