We all want better Treatment Plan Acceptance – right?
But we don’t want to achieve this by “selling” dentistry. The word ‘sales’ has a negative connotation with the profession but of course, without patients making a “purchase\” and you making a “sale” – the cold hard truth is that your practice would cease to exist.
So what is the happy medium between being too “salesy” or so passive that patients leave your practice and end up having their treatment elsewhere?
Tracy Penn addresses this question and explains how you could increase treatment plan acceptance and create raving “fans” who will refer you their family and friends.