Oftentimes, there is always the “hope” that “someone” will call Mrs Jones or Mr Brown at some point, or “hope” that today is going to be busier than yesterday. However, in today’s changing dental profession, as Tracy Penn points out in this video, we can no longer afford the luxury of hope. Instead, we must plan and strategise to constantly stay ahead of the game.

If you’re not looking after your own patients, someone else will.