http://www.marketingdentistry.com.au/ The 80/20 Rule is a fascinating \”theory\” which applies to so many of our lives, yet no one can explain why it continues to occur. Dr Mark Costes explains that 80% of revenue, referrals and complaints come from 20% of our patients, and that 20% of marketing brings in 80% of new patients. Now you can find out more in depth strategies and facts about this principle from our main speaker Dr Mark Costes at Marketing Dentistry 2014 lecture series! Book your ticket now! http://www.marketingdentistry.com.au/shop/