How To Double Your Revenue Without Spending Money On Marketing
Your practice may need to attract more patients and therefore you may need to improve the effectiveness of your marketing. However, before engaging in a new marketing strategy, how about looking at the opportunities that already exist within your practice.
Conversion is key. And the starting point in improving conversion rates in your practice is knowing what they currently are. Do you know the answers to the following questions :
- What is the conversion rate from your website? (New Patient Enquiries as a percentage of Monthly Traffic to the website)
- What is the conversion rate from phone enquires? (Number of new patients booked as a percentage of phone enquires received)
- What is the conversion rate of presented treatment plans? (Percentage of new patients who move into treatment after a treatment plan has been presented)
- Three Key Performance Indicators (KPIs) that if improved could double your business overnight.
At Marketing Dentistry 2015 you will learn that even small improvements in certain areas can make a huge difference in the financial performance of your practice.