Hope Is Not A Strategy
From time to time we all ‘hope’ a change will occur, or something will improve on its own, without any effort. There is no plan, no strategy, nothing to track and measure. Phrases starting with “I hope” or “I’m hopeful” are common every single day in practices when discussing strategies are for these changing times – nine times out of 10, it all comes back to hope.
It’s time to change that – forever. At Marketing Dentistry 2015, you will learn the difference between employing staff and developing a team, how to effectively communicate how you expect your practice to be presented to patients and understand what an outstanding “New Patient Experience” really means and how you can create this in your practice. We will show how this shift in approach can make a massive difference to what you do every day.