Avoid Costly Mistakes In Marketing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half. – John Wanamaker
John Wanamaker, the father of the modern department store died in 1922 – yet his quote is still rolled out in business all the time. But if John were alive today, he would know exactly how effective every aspect of his advertising and marketing was.
Marketing is no longer a ‘shot in the dark and a hope for the best’ – it’s scientific. Everything you are considering doing has been done and the results recorded. No longer do you need to embark on a marketing campaign with your fingers crossed. At Marketing Dentistry 2015, you will hear about the effective marketing methods that are working today both in Australia and the United States. You will also hear about what to avoid and why.